Feed the skin barrier.
Omega-3s from fish oil, EPA and DHA, support skin from the inside and a calm inflammatory response.
Omega-3 fish oilEPA + DHA
60 soft chews · made in the USAGLOW · Daily skin & coat
Skin and coat chews for shine that stays on the dog.
For dogs with a dull, dry coat, flaky skin or year-round shedding. Omega-3s from fish oil, biotin and vitamins A and D3, fed daily, because shine is grown in the skin, not sprayed on the coat.
Dull coatSheddingDry & flaky skinItching
How much does your dog weigh?50 lb
5 lb255075100120 lb
2chews a day
30days per jar
$1.00per day, subscribed
60-day results guarantee. If their coat isn't softer and shinier, email us for a full refund and keep the jar. No returns, no forms.
Ships from the USAFree shipping on subscription
Weeks 1–2The ingredients build up
Weeks 3–4Less scratching, first softness
Weeks 6–8Visibly shinier coat
GLOW | Daily Skin & CoatOmega-3s, biotin, A & D3 · 60-day guarantee
Omega-3 fish oilEPA and DHA
BiotinVitamin B7 for coat
Vet formulatedNamed panel reviews it
Made in the USANo corn, wheat or fillers
All sizes1 chew per 25 lb
Is this your dog?
You've been shampooing the wrong layer.
- Dull, dry or brittle coat
- Constant scratching or licking
- Flaky skin or dandruff
- Heavy, year-round shedding
- Hot spots or irritated patches
- A coat that's lost its softness
If you ticked two or more, GLOW was built for your dog. Open sores, bald patches or skin that won't heal need a vet first.
How GLOW works
Shine is grown in the skin. Feed it daily.
Shampoos and sprays work on the coat you can see. GLOW works on the skin it grows from.
Grow a stronger coat.
Biotin supports healthy hair growth for a denser coat that sheds less.
BiotinVitamin B7
Support skin renewal.
Vitamins A and D3 support healthy skin turnover and a soft, even coat.
Vitamin Alisted on jarVitamin D3listed on jar
What's in the jar
What's in every chew.
Four ingredients chosen by vets and nutritionists for skin and coat, with the full panel printed on the jar.
cornwheatartificial coloursartificial flavours
Soft, bite-size chews. Most dogs take them as a treat. Small or fussy dogs can have one broken in half or tucked into breakfast.
Product facts · GLOWPer 2 soft chews
Omega-3 fish oilEPA and DHA for skin and coat
EPA + DHA
BiotinVitamin B7 for hair growth
B7
Vitamin ASkin renewal
A
Vitamin D3Skin and coat health
D3
60 soft chews per jar. Give 1 chew per 25 lb of body weight daily. Full panel with amounts on the jar. Vet and nutritionist formulated, made in the USA.
What to expect
A better coat grows in.
01Weeks 1–2
Your dog settles into the daily chew and the ingredients begin building up.
03Weeks 3–4
Many parents notice less scratching and the first hints of softness.
06Weeks 6–8
A visibly shinier coat and calmer skin as new growth comes in.
∞Ongoing
Coat is grown every day. Keep the chew going.
Skin & itch · a natural pair
A better coat starts with calmer skin.
GLOW feeds the coat. PURE works on the immune side of the itch, from the gut, with live probiotics, postbiotic and quercetin.
- GLOW feeds the skin under the coat for softness and shine
- PURE handles itch and seasonal flare-ups from the gut
$99.96both jars, one-time
See PURE
The VitaPups panel
Formulated with the people who do this for a living.
Every formula is shaped and reviewed by veterinarians, nutritionists and canine wellness experts, so what's inside is there for a reason, at a dose that matters.
VeterinarianKylie Galla, DVM
Licensed veterinarian
"Developed with both science and nutrition in mind, exactly what I want to see in a daily supplement."
VeterinarianDr. Mohsin
Dog & exotic animal vet
"A trusted way to promote healthy digestion, strong immunity and long-term vitality in dogs of all ages."
NutritionistShana Winkel
Pet nutritionist
"They use only high-quality, research-supported nutrients, and somehow make them taste good enough that dogs prefer them."
EducatorPolly Smirnova
Pet wellness educator
A member of the VitaPups panel, helping shape and review every formula before it reaches your dog.
Backed by the experts who shaped every formula.
60day results guarantee
If their coat isn't softer and shinier, keep the jar.
Give GLOW 60 days. If your dog's coat isn't softer, shinier and less flaky, with less scratching, email hello@vitapups.com with your order number and take a full refund. No returns. No forms. No questions.
- Give one chew per 25 lb, daily, for 60 days
- Not seeing it? Email us your order number
- Full refund to your card. The jar stays with you
From verified buyers
What owners are noticing.
We're a young brand and we only publish reviews from verified orders, including the ones that aren't five stars. Results vary by dog, which is what the guarantee is for.
Questions about GLOW
Before their first chew.
How long until I see a shinier coat? +
Coat grows in over weeks. Most parents notice less scratching and the first softness in weeks 3 to 4, and a visibly shinier coat by weeks 6 to 8.
Will it smell fishy? +
GLOW uses fish oil in a soft chew, so there's no oil to pour or spill. Most dogs take it as a treat.
How many chews does my dog need? +
One chew per 25 lb of body weight, once a day. Use the weight slider above to see your dog's dose and cost per day.
My dog scratches constantly. GLOW or PURE? +
If the main problem is a dull, dry coat, start with GLOW. If it's itching, paw-licking and seasonal flare-ups, start with PURE. Many dogs do best on both.
Can I give it with my dog's medication? +
GLOW is a supplement, not a medication. If your dog takes prescription medication, check with your vet first.
Can I combine GLOW with other VitaPups formulas? +
Yes. The most common pairing is GLOW with PURE.
The rest of the range
Five formulas. One job each.
Sixty days, risk-free
Grow the coat back. Keep the jar if we're wrong.
$23.99first subscribed jar · or $39.98 one-time
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